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What is Customer University?

Customer University will be your go-to destination to get the lessons and support you need to grow your business.

Designed to give you insight into your customers through a collection of advice and best practices, Customer University will empower you to gain new customers, learn how to cultivate and nurture your relationships, and grow your business.

It starts with defining your brand—determining what your customers value and aligning those values with your own. It’s about your passion and discovering the reason why you get out of bed every morning…

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Customer University classes begin in 2015!

There’s a lot to consider when it comes to growing your business—branding, marketing, optimization, and sales can seem overwhelming, but the Customer University Wheel of Growth breaks it down, giving you the steps you need to be successful. Starting with the big picture strategy and working down through the tactical execution of the details, Customer University will teach you to do it all. Rather than providing isolated lessons, each course works as a part of the whole to give you the information you need, when you need it.


Define YOU—your brand, your value, your strategy, and what differentiates you from your competitors.

  • Your Brand
  • Your Team
  • Your Strategy
  • Your Differentiators


Discover the tactics you need to get the door to swing open and clicks to happen online.

  • Your Market
  • Online Channels
  • Offline Channels
  • Search & PPC Marketing
  • Advertising
  • Social & PR
  • Networking


Learn how your marketing efforts can drive revenue results.

  • Your Products & Services
  • Your Story
  • Your Website
  • Your Contacts… With Segmentation
  • Your Catalog… With Advice
  • Your Calendar… With Campaigns
  • Sales Proccess
  • Revenue Optimization


Create fans of your brand plus an affinity and advocacy for your products and services.

  • Lifetime Value
  • Churn Rate
  • Up-sell, Cross-Sell
  • Customer Support
  • Fans & Evangelists
  • Contacts & Interactions
  • Database MarketingCause Marketing

Business Optimization

Learn how to scale your business and maximize your profits.

  • Business Plans
  • Account Management
  • Finance
  • Legal
  • Technology

Time Management

Did you know there are 525,600 minutes in a year? Here you will learn how to make each one count.

  • Productivity
  • Goals & Roles
  • Professional Development
  • Personal Development
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expert advice

Learn from recognized leaders in marketing, sales, and business optimization. It’s like having a team of small business experts in your corner.

lessons & best practices

Gain practical skills and insights from step-by-step courses, videos, articles, and tools covering a breadth of relevant small business disciplines.

formula for growth

Follow a proven blueprint for small business success to define your strategy, achieve sustainable growth, and stand out from the competition.