The Wheel of Growth: Traffic


Navigating through traffic is tricky. We follow the signs, stop at the lights, and hope to get where we’re going as quickly as possible. Figuring out the right formula comes from practice, repetition, and knowing precisely which routes to take and when.

The secret to success in driving traffic to your place of business or website can be most closely compared to the coaching metaphor that “practice makes perfect.” Each week requires the relentless pursuit to test new tactics, measure results, learn quickly, and try again!

“Perfection is not attainable, but if we chase perfection we can catch excellence.” – Vince Lombardi

The Traffic section of the Wheel of Growth will give you the tips, tricks, and techniques you need to get attention both in person and online. Similar to a primary lesson in the Presence section, this section also has a starting point that provides a framework for all future tactics and lessons that will be explored. To maximize efforts to drive traffic, begin by establishing who you know, who you want to know, and who can lead you to know more people. The picture at the top of this post shows a network of lights that represents an entity in motion over time. This same network effect can be achieved from asking those you know to advocate on your behalf for introductions, invitations, and networking opportunities.

The courses in this section will provide insight into how defining your network will allow you to align your purpose with the needs of those with whom you interact, thereby driving awareness for your brand and much-desired traffic to your business and website.

The first classes for Traffic in the Wheel of Growth will be:

  1. Social Prospecting Blueprint – B2B Social Selling System
  2. Immediate Website Traffic from Scratch: The Non-SEO Approach
  3. Facebook Marketing: A Step-by-Step to your First 1,000 Fans
  4. Marketing Strategy to Reach 1,000,000 People

Check out the other 5 segments of the Wheel of Growth: PresenceConversionRetentionBusiness Optimization, and Time Management.